Creating personas:
I learned that Splash’s main user groups are the less technical users who nonetheless need more detailed weather than the average weather app provides.
- Adventurous sailors and boaters who are on the ocean often, who may have more specialized knowledge
- Older people who are not especially athletic, but have the means and spare time to have their own equipment and travel around
- City-dwellers without their own cars or equipment, who often rent from community boating clubs